The Future of Mobility Management in the Era of Sustainable Mobility

Our speakers

Matteo Colleoni

Full Professor at UniMiB and President of the Ministerial Technical Committee on Mobility Management

Matteo Colleoni is a full professor of Urban Studies at the University of Milano-Bicocca, where he also serves as Rector's Delegate for Sustainability and University Mobility Manager. As Coordinator of the Technical Committee on Mobility Management at the Ministry of Infrastructure and Transport, he conducts research on urban structure and transformation, mobility and transport, sustainability and sustainable development, and urban policies.

Paolo Ferri

CEO @ Wecity

Paolo Ferri is CEO and co-founder of Wecity, an Italian startup that promotes behavioral change in companies, public entities, and citizens by incentivizing sustainable mobility and certifying CO2 savings through AI tools.

Florinda Boschetti

Urban Planner and Sustainable Mobility Specialist

Florinda Boschetti is an urban planner and enthusiastic advocate for livable and healthy cities. She has 20 years of experience in sustainable mobility and urban governance in research, public sector, and European network associations. She supports local governments in research and innovation projects, facilitating knowledge exchange and capacity building for professionals in transport innovation and developing partnerships between cities, companies, and academia.

Webinar Agenda

1. 01

   Opening

   5 min

   • Introduction and topic overview
2. 02

   Results from the Ministerial Technical Committee on Mobility Management

   15 min

   • Objectives of the Ministerial Technical Committee on Mobility Management
   • Research findings on the number of Mobility Managers in Italy
   • Recommendations for developing the Mobility Manager role

   Matteo Colleoni
3. 03

   Tools Available to Companies for Promoting Sustainable Mobility

   15 min

   • The importance of adopting a strategic and gradual approach to promote modal shift
   • Corporate bike-sharing: establishing a bicycle fleet for employees
   • The Emilia-Romagna Region's bike-to-work project

   Paolo Ferri
4. 04

   The Role of Cities in Promoting Sustainable Mobility

   15 min

   • The new European air quality directive
   • New technologies to promote sustainable mobility
   • The cultural factor in transport mode choice

   Florinda Boschetti
5. 05

   Q&A and Conclusion

   5 min

   • Interactive Q&A session
   • Summary and comments