Corporate Mobility
Mobility Management Beyond PSCL
Using GIS analysis to identify concrete and cost-effective alternatives to private cars: data for better mobility
Tuesday, March 25, 2025 at 04:00 PM Mar 25, 2025, 04:00 PM
1 hour
Our speakers
Chiara Boscani
Mobility Management and Environmental Governance @ a2a
Mirko Franzoi
Senior Mobility Planner and Project Leader @ MIC-HUB
Paolo Barbato
CEO @ Wiseair
Paolo Barbato is the CEO of Wiseair, the platform for Corporate Mobility Management that improves home-to-work mobility through data-driven solutions and GIS analysis.
Webinar Agenda
Opening
5 minutes
- Introduction and topic overview
Current Challenges for Mobility Managers
Paolo Barbato 15 minutes
- The complexity of annual surveys
- The limited availability of alternatives to private cars
- The effectiveness of mobility management initiatives
- The difficulty of transmitting data to municipalities
From Survey to Mobility Profile
Chiara Boscani 15 minutes
- Overcoming the "Sisyphean boulder" of the annual survey
- Individual mobility profile as a strategic asset
- Monitoring for specific employee cohorts
- Case study: moving from anonymous survey to mobility profile
From Data to Implementation
Mirko Franzoi 15 minutes
- Translating data into personalized solutions that create real convenience
- Identification and sizing of target worker clusters
- Impact quantification: time and cost reduction
- Case study: district analysis and concrete proposals to the Municipality
Q&A and Conclusion
5 minutes
- Interactive Q&A session
- Summary and comments on the evolving role of Mobility Manager
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